Frost and Irina Dorofeeva

«This co-operation aroused new forces in me»

Irina Dorofeeva:

— For me, to advertise a company is a move of responsibility, says Irina. — The choice should be conscious. Like Frost: for starters, I like the product — both drinking and mineral water, secondly, water is a source of life energy for me.

Water is my element
- Water is a force and juice of the earth. For me, engagement with water has also a spiritual value to it. I often stage concerts across the whole of Belarus and am delighted to find time to keep in touch with Nature. We have such plenty of lakes, rivers, it’s so wonderful to have rest nearby! I love having a swim, sitting back by the fireplace — this way I recharge myself, gather strength.
I liked the seascapes before but now often think to myself: is it worth it to travel far. Turkey, Egypt, other hot countries — yes, you change surroundings, but anyway they are not that soulful as Belarus. Therefore, more often now I choose to stay in the country, in the land of rivers and lakes.

Beauty recipe and secret weapon
- Every morning I get up and go through my exercises: I have my own set. I train the body not only to give myself good looks but also to keep up stamina and withstand overloads. Because during a concert you will have to get yourself a second breath, a third, and you won’t make it without good physical training.
Exercises over, time to take a must-do shower. It cleans you and helps recover your strength. Over daytime, I try to eat often but small portions and drink a good deal of water. It’s so important for the skin and metabolism. When back from Cyprus, I brought in this recipe: kefir, water, fine grated cucumber and greens (I love dill) which gives you a refreshing and delicious drink.
At the end of the day, the day regimen, physical exercises, healthy eating and Frost water are well my mystery, my secret weapon.

I recommend Frost to my dearest and nearest
Frost is not only healthy but also extraordinarily delicious.
During my travels, I used to taste water from a variety of springs. At times, it was impossible to drink, despite all its healthy properties. Either too salty or an odd smell. I have my whims too, for me pure water must be pure from start to finish, both smell and taste. This is why I like Frost, because it’s so pure.
I know that Frost mineral water is extracted in an environmentally clean area in Polessie from a 285 meter deep well. The place is unique: basaltic rocks are bedded underneath which is the best natural filter making sure Frost water is pristinely pure and not just because of any sorts of gadgets.
Frost also boasts a large assortment, there’s a broad choice of things. I drink different waters, depending on the situation: mineral and drinking. I use drinking water when I infuse tea or cook, dilute juices. I have a spot soft for lemon-flavoured water. I take mineral water while touring: it helps restore strength.
I don’t advertise Frost, I recommend it to my family and friends. I believe you should try for once and then you will make your own choice.

Professional result stems from teamwork
- I am lucky to have such a producer who can bring together a team of true professionals. Thanks to him, I have so many remarkable people around: they put their knowledge, their talent, a speck of soul in our art. And I would love everyone of them to open up and reach their utmost heights.
Also, our team has a lot of new artists. This is a start for them and an opportunity to rub shoulders with professionals who would pile up their experience for years. For me it is also an opportunity, opportunity to do something in a new way. I teach and learn from them, glad to see them living through their creative start together with me, period of maturity. By giving a lot, I receive a lot in exchange — this is my energy conservation law.
I am used to working with professionals. This is why we approached Alena Adamchik for the Frost photo session. We knew that would be a success. After all, she is an artist and puts her soul into what she does.

Alena Adamchik, photographer:
- Before the Frost photo session I launched a special inquiry — took a thorough look at how internationally renowned water producers project themselves. Besides, I took the photo session as a kind of scientist (I am Cand.Sc. (Biology)). I met with the company owner, and he told me a story of how water is produced, extracted from an environmentally clean area, in a deep well from underneath the basaltic rocks. This water has no additions or dashes, very natural.
Which, step by step, made up an image for the photo session — it has to look like a pure spring. That is why no flashy make-up, only lightness and naturalness.
I reckon Irina and I pulled the whole thing off. Importantly, Irina's life principle, her affection for Belarus, rivers and lakes were very much Frost’s philosophy. For this reason, it all came off in a well-balanced manner.
By the way, I am doing yoga and used to drinking a lot of water every day. And what happens now is I’ve switched over to Frost. After all, I know the way it is produced, it is genuinely pure and besides tastes good.

Irina Dorofeeva:
24 hours a day are not enough for me
- If somebody is pressed into living on my schedule — this somebody won’t make it through: what is important is both moral and physical training. It’s like sports: you cannot just jump 6 meters as you stand. But if you put effort into it every day and have an ability, immeasurable zeal and diligence, you can really make it as you wish to.
Same with this. You gather pace — put on more load. As loads grow, you figure out you should sacrifice something to have time for every single thing. You have to choose what to cut: either sleep less or cancel a trip here or there. It’s great you are in demand and in full view. But you also understand you spend a great deal of time on others rather than yourself. But, perhaps, this is what the sense of life is — make life of those around you better.

Great plans for the future

— I am really lucky I am doing the job I love. I am fond of my profession, stage, sing songs about the country I worship. I can say I am happy. And I understand I have to fight on to keep myself happy. I must be strong, resilient, confident.
What are my plans? New concerts, new meetings, premieres. I dream I will be able to open up as an actress: I have theatrical experience and am anxious to work more on it — it’s a very interesting job, close to my heart. I also dream to act in a good full-length film.
As for Frost, we have great plans for the future. We’ve got a lot to do together. I think we are doing one common thing. For me it is important to have people who are in touch with me at my concerts go back home elated, inspired, with faith in the good and kind. Frost faces up the same challenges. To make people who drink healthy and tasty water gain more strength, more energetic drive.
I feel this co-operation breathed new strength into me and I can make my plans and dreams come true.